To explain in the simplest terms, the concept we call entrepreneurship is to establish a completely profit-oriented business by taking some risks. It’s not like innovation. Launching a new idea or product is not an unexpected situation here. For example, you are considering opening a restaurant near a plaza. Your expectation is to attract plaza employees or other customers to your restaurant and try to impress them with your taste. However, if we need to look at it from a more general perspective, this is a problem with a solution and you become a business established for profit in a circulation in line with the needs of people in daily life. The concept we call Start-Up is the name given to startups that use all technological opportunities to produce a solution for a problem that has no solution and develop ideas, products or services with extensive R&D studies.
When we look at the meaning of the word, start-up appears in the form of “starting”. In fact, when we look at it as a meaning, it has a very good meaning. Because it is used for companies that start from scratch and develop and grow. Starting from scratch or “Start-up” does not mean zero capital. Such companies start from scratch in terms of the service they will produce or offer.
They can market the solutions they find to other companies, or they can switch from a temporary company position to a regular company if they trust the solution they find and want to continue. Start-Ups are a kind of transition phase between Normal and permanent companies. The reason why it is temporary is due to the goal of finding a solution to a problem they have determined within a certain period of time. What if they can’t find a solution? That’s where they don’t get stubborn and accept their failures and end the Start-Up.
Setting up a Start-Up means going step by step. Since the development of Start-Up-style companies is accelerated, you need to create your roadmap beforehand in order to keep up with this rapid acceleration. The key point here should not be to save the moment, you should always think about the future by considering all the parameters, conditions and possibilities. This type of company wants permanent solutions. And you should do a wide range of studies on how the problem you found will evolve in the future.
